Alfa Romeo Giulia. The public’s first impressions

Fiat Group's World

Photo by: omniauto.it Photo by: omniauto.it

Before I write about the Giulia I want to share you the quick sentiment I got from analyzing more than 1400 comments in 3 different Facebook pages: Alfa Romeo official page, Quattroruote and AlVolante. The first conclusion is that it is certainly a hot topic in the web with many conversations in every single automotive webpage. The sample includes 3 popular Italian sites where users use to leave their impressions on any new car that is presented. These are the main findings:

The analyzed comments came from the Facebook pages of Alfa Romeo, Quattroruote and AlVolante The analyzed comments came from the Facebook pages of Alfa Romeo, Quattroruote and AlVolante

  1. Hot topic: the hashtag #AlfaRomeoGiulia became one of the top 10 most popular in Italy during the presentation day. This means that people were talking a lot about this reveal and it generated many conversations in the social networks (Facebook and Twitter) and in the car sites (Quattroruote, AlVolante,

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